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Stop Renting™
Stop Renting Your Business™ · The book

You finally take the vacation. Day two, the phone rings. By day four you are running the company from a hotel bathroom so the kids do not hear. You come home to a quiet mess that proves how much still routes through you.

If everything falls apartwhen you leave, congratulations.You don't own a business.You own a job with overhead.

Cover art
The question this book answers

Do you actually own the business you built, or does it just rent you back to yourself every morning?

The problem

Five leases turn an owner into an operator.

Nobody decides to build a job with overhead. You drift into it one reasonable choice at a time. You keep the process in your head because it is faster. You answer the client personally because they asked. You make the call yourself because you already know the answer. Each one is sensible. Together they wire the whole thing to you, permanently.

The book ends them one at a time, in this order.

01
The Customer Lease

You think you have a pipeline. You have a seat in a room you do not own. Miss three Tuesdays and the referrals go to whoever is in the chair.

02
The System Lease

A process in your head is not a process. It is a hostage, and you are both the captor and the ransom.

03
The Knowledge Lease

The map of how it all fits together lives in one or two heads. One resignation walks it out the door.

04
The Leadership Lease

You hired capable adults and handed all of them one shared dependency. You. Then you called the traffic jam leadership.

05
The Future Lease

An asset survives your absence. A job ends the day you stop showing up. Most founders build the second and call it the first.

The transformation

Stop being the thing the business cannot run without.

From
  • The bottleneck
  • The firefighter
  • The operator
  • Exhausted, and proud of it
To
  • The owner
  • The multiplier
  • The strategic leader
  • The builder of an actual asset
An excerpt

From the chapter on the Leadership Lease

There was a stretch where my phone was the bottleneck of an entire department. Nothing shipped until I had looked at it. No decision moved until it had crossed my desk. People waited on me, and I will tell you the truth: it felt wonderful.

Being the person everything waits on feels exactly like being important. The two are easy to confuse because they wear the same clothes. Your calendar is full. Your name is on every thread. You are, demonstrably, needed.

It took me an embarrassingly long time to notice that a person everything waits on is also a person everything is stuck behind. I had built a team of capable adults and handed all of them a single shared dependency. Me. I called it leadership. It was a traffic jam with my face on it.

The goal was never to become indispensable. The goal is to become unnecessary to the ordinary, so you are free for the extraordinary that actually needs you.

The promise

Build a business you actually own.

The book is not out yet. Put your name on the list and you will be the first to know when it is, along with the occasional thing worth your time before then. The Absence Audit below is the chapter you can read today: it scores the five leases for your business and tells you which one to end first.

Before you read the book, find out which lease is costing you most. The audit scores all five and names the one to end first.